Shopify provides tools for businesses to easily set up and manage promotions, enhancing customer engagement and driving sales by offering time-limited incentives.
Daily deals are a marketing strategy where an e-commerce store offers special discounts or promotions on specific products for a limited time. This strategy is used to create a sense of urgency and encourage customers to make quick purchasing decisions.
The objective of Daily Deals
Daily deals' objective aims to boost sales, enhance customer engagement, and create a sense of urgency through limited-time offers on selected products.
Here are some guidelines for Daily Deals:
Product selection - Choose products that align with customers' preferences and trends.
Duration - Set a specific time frame for each Daily Deal and clearly state the start and end time of the deal.
Discount strategy - Set a discount percentage or fixed amounts on the selected products or create offers like “Buy one, Get one, Bundle discounts, Free shipping, etc.
Visibility - Feature daily deals prominently on the homepage and relevant product page. Also, utilize eye-catching banners, graphics, and countdown timers for visual impact.
Stock availability - Monitor inventory to ensure that you have a sufficient supply of discounted products. Clearly state if the deal is subject to product availability
Clear Terms and Conditions - Clearly state the terms and conditions of the daily deal, including any restrictions and limitations of the product. This helps to avoid misunderstandings with the customers.
For further FAQs, you may check this steps on how to create, edit, and delete Daily Deals. Just click here