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Should you enable the new cart upsells by Vanga AI?
Should you enable the new cart upsells by Vanga AI?
Updated over 4 months ago

Vanga AI is happy to officially announce the new pre-purchase upsells for Shopify.

Now you can increase your order size automatically before customers are ready to purchase. With the new Vanga Cart, you can finally automate the entire upsell experience before & after checkout and maximize your AOV at each stage of the customer journey.

In this article you will find out:

  • What are pre-purchase upsells

  • How they work in the new cart by Vanga AI

  • Why enable them right now


Pre-purchase vs post-purchase upsells. Why not both?

Pre-purchase upsells are displayed to customers before they head to the checkout, while post-purchase upsells are triggered after the transaction is already complete. You can add pre-purchase upsells in multiple places such as:

  • Product page

  • Category pages

  • Cart page

The essence of the pre-purchase upsells is to show customers more products that are relevant to the one they just added to the cart. This means the upsells are displayed before the transaction, hence the name - pre-purchase upsells.

As a merchant, pre-purchase upsells help you:

  • Expose more of your products to interested customers

  • Provide more value and a better experience to buying customers

  • Increase average order value and customer lifetime value

The new pre-purchase upsells by Vanga AI are designed to replace your existing cart experience. They are displayed when a customer clicks Add to Cart on the product page and when they open the cart before heading to the checkout.


In comparison with post-purchase upsells that are safe in increasing AOV without the chance of losing a sale, pre-purchase upsells have a chance to grant you an even bigger revenue boost.

How the new cart upsells work

The cart experience by Vanga AI is designed to make it easier for shoppers to add more products to the current order on any device, especially with our mobile-fist design thinking.


Just like the post-purchase AI, we use data to display the most relevant products possible for each customer once they hit the Add to cart button. Each item the AI hand-picks for the cart is based on all your past order history and customer behavior.


Increase conversion rates with free shipping incentives

To get more products added to the cart, you can show free shipping incentives and other special deals you want to promote. This helps you increase the conversion rate of the cart and increase order size before customer head to the checkout.

Shipping costs are still the #1 reason why customers abandon their orders, according to Baymard. With an indication you can get free shipping if you add a couple more items to the order, you not only increase your overall store conversion rate, but you also make more revenue from each completed checkout.

Why enable the cart upsells right now

If you’re not using the cart experience to show more of your products to interested customers, you’re missing out on a lot of revenue you could easily be making without increasing your marketing spend.

You just brought a visitor to your store. Why not do all in your power to get the biggest possible return on investment from your customer acquisition cost?

It’s never been easier to open a new way of increasing revenue from your existing store visitors. You simply enable the new upsell channel and let the AI find the best upsells to display using data faster than any human can.



Here are the 3 main reasons why you need the new cart upsells:

  • Increase the revenue boost from Vanga AI by adding a 3rd component to automate the entire upsell journey before and after checkout

  • Grow your order size and customer lifetime value by showing more relevant items at a key stage of the buyer journey

  • Boost overall store conversion rate by getting more customers to place an order using free shipping incentives and other special deals

The best part? It takes about 10 seconds to enable cart upsells across your entire store. Something that would usually take hundreds of hours to do if you have to manually set specific offers for certain products, run tests, analyze data, and optimize each upsell by yourself.

Get more and bigger orders placed

You need to squeeze every cent possible from the customers who are already buying your products. This is all about being very precise and data-driven about what products you show at key parts of the customer journey. Vanga AI does that for you using data and automation.

Try the new cart upsells today!


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